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High School students cultivate passions through self-created businesses

Sophia Bassi
Many High School students have created and run businesses that reflect their passions. Through developing these businesses, they have overcome challenges, learned valuable skills and set future goals.

Throughout high school, students are often encouraged to explore their passions. Some students take their interests and apply them to create businesses in their respective fields. Many plan to continue running these businesses and have goals for the future.

Isabella Muri (’22) said her passion for fashion inspired her to create an ethical jewelry business called A Perdifiato. She said she initially started the business as an ethical faux fur business with the items made from recycled fiber.

Muri said she decided to transition A Perdifiato into solely a jewelry business during COVID-19 when she realized how unprofitable the faux fur business is and the extensive competition she would face. She said her jewelry products continue to be sustainably produced as they are made from repurposed silver and moissanite diamonds, which are ethical alternatives to real diamonds.

“I still wanted to embody our generation’s values within the product that we were selling, but it just would not be through faux fur,” she said. “The cyclical nature of selling faux fur also encouraged that transition to ethical jewelry.”

Muri said she used to sell her faux fur products at Net-a-Porter before recognizing that “it was too inconsistent for us in terms of them coming back and re-buying the next season.” She said the inconsistency led her to adopt the business-to-consumer model instead and thus, all A Perdifiato products are exclusively sold online.

I still wanted to embody our generation’s values within the product that we were selling.

— Isabella Muri ('22)

Maisie Rosenberg (’24) said she also sells jewelry at a local farmers market in her hometown of Big Sky, Montana. She said her love for Montana influences the jewelry she makes and with the profits earned, she donates to Yellowstone Park.

“I fell in love with Yellowstone when I was nine or 10 and we’ve been going back every year,” she said. “Whenever I’m designing a piece, I take the colors from a specific landscape.”

Rosenberg said she makes most of the jewelry herself over the summer and that “there is not a huge need for [her] to make a lot of products before.” She said she buys the materials online and at a local bead store and finds rocks near the river in Montana.

However, Rosenberg said she encountered multiple challenges with running her business, including buying supplies based on demand at the farmers market. In addition, while trying to continue her business in London, she said she realized the difficulties of running an overseas business outweighed the rewards.

“I did have an Etsy store at one point, but shipping was so expensive back to the U.S.,” she said. “It wasn’t quite worth me investing all that money and only getting one or two sales out of it.”

Photos courtesy of Maisie Rosenberg; Graphic by Grace Hamilton

Meanwhile, Arthur Sadrian (’23) said he joined a pre-existing business called Diremo, which acts as a digital marketplace to buy and sell products through cryptocurrency. Translating cryptocurrency to real money requires commission, but Sadrian said Diremo can eliminate the additional cost.

Like Rosenberg, Sadrian said multiple challenges arise with companies operating across different countries. He said his co-workers are located in multiple locations, which makes it difficult to communicate. 

It’s taught me to be resourceful and get stuff done immediately. If you do that, not only do you project to your coworkers that you are a trustworthy person, but you also really get to hone in on those applicable life skills that will undoubtedly come in handy when we’re in an actual working environment.

— Arthur Sadrian ('23)

“It’s still a challenge to connect from Boston to London to Milan and have that connection be super sturdy,” he said. “We are a small team for efficiency reasons, but being a small team also puts a higher workload on us.”

Sadrian said he has already begun his role of writing articles to publicize Diremo. He said while there are challenges when working in the group, his position in the company has taught him how to be productive and responsible.

“It’s taught me to be resourceful and get stuff done immediately,” he said. “If you do that, not only do you project to your coworkers that you are a trustworthy person, but you also really get to hone in on those applicable life skills that will undoubtedly come in handy when we’re in an actual working environment.”

Muri said her ability to interact with others has also improved after starting her business. Since the company did not have funding to pay for Google advertisements, she said she began proactively cold calling U.S. influencers and retailers.

“My ability to interact with strangers and be productive with people that I’ve never met before has been augmented massively,” she said. “It develops resilience in you learning that 90% of the time you’re going to get a ‘no,’ but that 10% is going to be a ‘yes.’ That’s really the defining factor between businesses that stay afloat and businesses that don’t.”

Isabella Muri (’22) sells A Perdifiato products at the Brown’s Hotel Charity Christmas Sale November 2021. The event raised money for Depaul International, which supports the homeless globally. (Photo courtesy of Isabella Muri)

Muri said changing to a business-to-consumer model has given her more liberty in creating the products. Therefore, she said she has learned many valuable skills, including how to market products and place them online.

However, Muri said a future goal could be to find in-store retailers that would sell A Perdifiato’s products.

“Even though it’s very difficult to find someone who consistently comes back year after year, once you secure that partnership, it’s very reliable and profitable,” she said.

Ultimately, Sadrian said his long-term goal for Diremo is to have a more significant impact in the cryptocurrency field and have many people utilize their platform.

“Ideally, we would love to garner a large sphere of influence and be able to have it so any person looking to buy with crypto gets redirected to our platform,” he said. “This is a very long-term goal, but we’re putting one foot in front of the other and seeing how it pans out.”

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About the Contributors
Sophia Bassi
Sophia Bassi, Lead News Editor
Sophia Bassi (’24) is the Lead News Editor for The Standard. She began exploring journalism in Grade 6 on the Middle School newspaper, The Scroll, and sees journalism as a powerful way to inform the community. Outside of The Standard, Bassi is on the Sustainability Council and plays competitive tennis.
Vittoria Di Meo
Vittoria Di Meo, Sports Editor: Online
Vittoria Di Meo (’24) is the Sports Editor: Online for The Standard and this is her fourth year in the publication. Di Meo started writing for the Middle School newspaper, The Scroll in Grade 8 and soon found an instant attraction to journalism. Di Meo loves writing and is excited by the opportunity to shine light on current events. Outside of The Standard Di Meo has tried out all kinds of sports but has discovered she mostly enjoys running by herself to listen to music and challenge limits.
Anna Reznick
Anna Reznick, Lead Culture Editor
Anna Reznick (’24) is the Lead Culture Editor for The Standard. After joining the publication in Grade 9, she discovered a passion for review writing, specifically about fashion. When not in the newsroom, Reznick can be found stalking the Vogue website or checking the fashion month calendar. 

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